Performance of Top 5 Delivered Meal Kits and Specialty Foods Apps in UAE for Q1 2024

During the first quarter of 2024, the top five delivered meal kits and specialty foods applications in the United Arab Emirates showcased varying performance metrics across weekly downloads, revenue, and active users. Here’s a detailed breakdown of their performance:

Vivino: Buy the Right Wine saw weekly revenue peaking at around $606 in early January and gradually fluctuating before reaching approximately $441 by the end of March. Weekly downloads for the app started strong at 1.4K but experienced a sharp decline, closing the quarter at only 164. Active users also showed a downward trend, starting at 5.9K and dropping to 3.9K by the last week of March.

HelloFresh: Meal Kit Delivery maintained a consistent presence in the UAE market. Weekly downloads peaked at 959 in late January but saw a steady decline, ending at 78 in the last week of March. The app had a fairly stable user base, with active users hovering around 6.5K to 7K throughout the quarter.

Factor_ Prepared Meal Delivery exhibited modest activity. Weekly downloads ranged from 14 to 77, with active users gradually increasing from 177 at the start of January to 237 by the end of March.

Green Chef: Healthy Recipes had a low download rate, with weekly downloads peaking at 188 in early January and significantly dropping to single digits for most of the quarter. Active users presented a mixed trend, starting at 567 and fluctuating before ending at 436 in the last week of March.

EveryPlate: Cooking Simplified showed minimal download activity, with weekly downloads ranging from 3 to 130. Active users remained relatively stable, starting at 646 and slightly decreasing to 630 by the end of March.

These insights highlight the varied performance of meal kit and specialty foods apps in the UAE during Q1 2024. For more detailed insights and data on app performance, visit Sensor Tower.